To get the most from using Instagram as a business, and to access Maybe* to engage and measure your social media performance, you’ll need an Instagram business account. When you create an Instagram account you can switch it easily to a business account. Doing so gives you a few more features like being able to list the type of business you are, make the products or services in your images shoppable, create an Instagram shop, and advertise. Instagram shows you how to make your account a business account in a few quick steps.

To connect Instagram you will need to ensure that your Instagram account is linked to your Facebook Business Manager. You connect your Facebook and Instagram pages in Instagram itself, but don’t worry, Instagram makes it really easy for you to do this. You can read all about that here.

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When you’ve connected your Facebook and Instagram accounts to each other, you’ll be able to connect them to Maybe*. You can then manage your engagement and measure your social media performance.

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