If you’re new to Twitter or if you have hit a creative block, the answer of what to post is actually closer than you think. 

Your customers follow you because they’re interested in your insider knowledge of your products and your brand. Try not to be too much about you and your business but more about where your shared interests lie so you can chat about the topics that resonate.

Maybe share an expert tip, a behind the scenes video or a little 'How To' advice. You know your business and sector better than anyone, so share a little bit of that knowledge on your feed.

See how Farrow and Ball do it below by offering up their expertise:

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