Did you know that on Twitter there are scheduled chats for just about every topic? Twitter chats (aka hours) are one of the best ways to grow your following and all you need to do is participate. 

They are often around a niche subject with other like-minded individuals and use a specific hashtag. Participants can become extremely valuable followers who will help amplify your message.

How to get involved in Twitter chats:

  • Use the designated hashtag;

  • Be an active participant by replying to questions;

  • Follow other participants;

  • Follow up with participants after the chat.

You can find an extensive list of Twitter chats here, or if you can’t find a chat that makes sense for your business, consider starting your own with your followers. 

A really good one for independent businesses is in #IndieHour on Tuesday nights at 8pm - a community that discusses independent retail. Give @retailermentoring a follow for more details. 

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