Crafting the perfect message to send to your customers can be tricky. If you write too much you’ll lose their interest very quickly, but if you write too little you might not get your message across. 

We’ve tried out options and sought out research on what makes the ideal post length on each channel, and this is what we found:


Posts with 80 characters or less receive 66% higher engagement, so aim to write your message within this limit if you can.


Tweets containing less than 100 characters receive 17% higher engagement. 


Captions can be up to 2,200 characters. The main element in an Instagram post is of course the image, but a compelling caption adds value to a post.

Linked In

The ideal length for a LinkedIn status is around 100 characters.

So aiming to be as concise and punchy as you can is the aim. Try sticking to the recommendations above when you write your next post and see if you get any more engagement. 

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