Invite your customers behind the scenes on your social channels to give them a more personal experience. Think of it like inviting them to dinner; it creates a sense of intimacy and loyalty with your customers. Not only that, it is a great piece of content to engage your followers with.

Customers want to support local businesses and will be invested in YOU as a human being as much as you as a service provider. Don’t be afraid to share your personal stories!⠀

We love this example from Keith Scarrott Shoes showing their team packing orders after a busy sale:

Here are some other examples of what you could post: 

  • Behind the scenes of photo shoots

  • If you have an office, take a fun picture of your team at work 

  • Unpacking new products

  • A sneak peak at a new arrivals

  • Setting up for an event

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