Did you know that 70% of people say they’d rather learn about a business through an article than an ad?
To introduce your business and draw people in - when you’re writing posts for your social channels think about what your customers want to know - what problems does your product solve? What insider knowledge can you share? This makes your posts useful and engaging and entices interest.
Why not post a picture of a product featuring some useful facts (and insider knowledge if you can) and ask your customers what they think?
Check out this post from Frank Body which hits all the sweet spots.