When you boost a post on social media you are amplifying an existing posts reach to a larger audience. If you are a small business it can be a helpfulI to target a local audience. Here's how to boost a post on Instagram:

  1. Click the 'Promote' button at the bottom of the post you have chosen to boost.

2. Choose a goal. Instagram will let you set goals for the post, i.e. do you want the post to attract more profile visits or website traffic?

3. Choose your audience. Setting this to 'Local' lets you target people in a specific location.

4. Set your budget and duration.

The post will show up as a sponsored post on your audience's feed and will begin running after it's been reviewed - and accepted - by Instagram.

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