Local Rewards FAQ

Learn all about Local Rewards, our nationwide loyalty programme which rewards shoppers for spending in-store.

Written by Danni Harris
Updated over a week ago

What is Local Rewards?

Local Rewards is a nationwide loyalty programme that helps rebuild local economies by making businesses more discoverable and rewarding shoppers for spending in-store.

For Shoppers >> Find your local retailers and see what they have on offer. Collect points which you can use to claim exclusive Rewards and enter Prize Draws. Lucky shoppers will also be able to win back their spend in their local area.

For Retailers >> Reach more shoppers and measure the impact of online promotions on in-store transactions.

How does Local Rewards work?

Customers in your area register to Local Rewards on Facebook Messenger or WhatsApp. They can find Local Guide to discover new businesses. Each time a customer makes a transaction in a participating store through Visa, MasterCard or AMEX they earn points, which can be used towards rewards from other local retailers.

Is my organisation suitable for Local Rewards?

Local Rewards is suitable for any high street business, retailer, restaurant or shopping centre that has a physical location.

What is a Local Guide?

We have created Local Guides for every single location in the UK on Google maps. Search for your local area and your guide will feature any business that have created Rewards or Prize Draws, as well as anyone who has posted on Instagram in the past 7 days.

How can Local Rewards help my organisation?

Once you sign up to Local Rewards, you can start tracking spend for your location, and can create a Reward or Prize Draw for your organisation to help promote your business.

We will give you the names and email addresses of any shoppers who complete a transaction in store or enter your Prize Draw, which we upload into a Facebook Ads audience into your account which you can use to target future ads.

This means that for the first time, you can see exactly how much of an impact online promotions have on in-store sales, and create a highly engaged Facebook audience to help you with future promotions.

What is a Reward?

A Reward could be anything from special experiences, free parking, a coffee, an exclusive discount or special offer.

Shoppers can browse all the Rewards available in their local area by participating businesses and view all of the local Instagram content.

What is a Prize Draw?

Retailers can set up a Prize Draw which anyone on Local Rewards can enter. They don't need to be in your local area or visit you in store. There is only one winner for a Prize Draw, so we recommend making the prize bigger so you get as many shoppers entering as possible.

This is because if you are on a £35 plan or above, you will get the names and email addresses of anyone who has entered your Prize Draw.

Once your Prize Draw has ended, we will randomly select a winner from everyone who has entered. You will be given their name and email, and it is your responsibility to contact them to organise their prize.

Why do I need to add my business location to use Local Rewards?

You need to add your business address to start using Local Rewards. If you want to start tracking in-store payments from Visa, MasterCard and AMEX to your location, and tracked spend will be turned on as soon as you confirm your location. This means it is very important that you double check you are adding the correct address.

How much does Local Rewards cost?

It is free to set up an account, add your location and begin tracking spend. To create a Reward or Prize Draw and to download the list of all Prize Draw entrants, you need to be on a £35 a month plan. To also download all shoppers who have completed a transaction in store and to have these all added into a custom audience on Facebook Ads, you need to be on a £95 a month plan.

Your town might be sponsored by your local authority, in which case your membership will be free.

I am a BID or council, am I able to sponsor my local area?

Certainly! You can sponsor all the businesses in your area to help restore the local economy. Get in touch for more information.

How can I promote Local Rewards in my business or local area?

We have a Promo Pack filled with online assets, posters and fliers which you can customise for your brand or local area. We recommend you regularly share your Local Guide to your social media channels, as well as links to your Reward or Prize Draw.

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