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We’ve compiled social media playbooks for multiple sectors and industries. Each is available as a download and you can access as many as you need.

Sector guides <a href="https://docs.google.com/document/d/1mHcnaGLnPzcKpOuejJx0HOidlBBf6HxpCUcJSC_9ToQ/edit" rel="nofollow noopener noreferrer" target="_blank">Bakers</a> <a href="https://docs.google.com/document/d/13UvM6dU8wzdbiSSosiYq9qRbjfHuT0iSHixWJgpHfPw/edit#" rel="nofollow noopener noreferrer" target="_blank">Beauty and spa services</a>

<a href="https://docs.google.com/document/d/1yLyREW_lM9RaK1DJwveMXeC0-oHBhFqZ_zswooM8pOM/edit#" rel="nofollow noopener noreferrer" target="_blank">Bike shops</a> <a href="https://docs.google.com/document/d/1ENeODGObXqbvg8wFce3JNnD0diXgk8JG86wHuUtNWio/edit#" rel="nofollow noopener noreferrer" target="_blank">Bookshops</a> <a href="https://docs.google.com/document/d/18Vs8hbdJjoaWVZitCvMuNR9Fq9YMFDGlQLgD8mompmU/edit#" rel="nofollow noopener noreferrer" target="_blank">Butchers</a> <a href="https://docs.google.com/document/d/1O6wpx1Ufs7X3E3R5WJczQpBGLjnQbQYUZaY9_87UXYM/edit#" rel="nofollow noopener noreferrer" target="_blank">Cafes and coffee shops</a> <a href="https://docs.google.com/document/d/1P08N-woV4G_uO2MOj25PsrwCWupSviP7fp2rPe3zx_w/edit#" rel="nofollow noopener noreferrer" target="_blank">Caravanning and camping</a> <a href="https://docs.google.com/document/d/1eGelnjK7vZELHQD6hVIwAs0O3PP2jbc_spqhLC3nTtg/edit?usp=sharing" rel="nofollow noopener noreferrer" target="_blank">Cinemas</a> <a href="https://docs.google.com/document/d/1FNmC-HvQxLKCHIl7E_X6THJlC58hitEXIsUeNUdeliM/edit" rel="nofollow noopener noreferrer" target="_blank">Farm shops</a>

<a href="https://docs.google.com/document/d/1DUWPDuV8zCytMNjdTWIeMV-CcASeaT50JQKzk-rKHV4/edit" rel="nofollow noopener noreferrer" target="_blank">Fashion retailers</a> <a href="https://docs.google.com/document/d/1nKMojyd5eiY1J0saDAu-DxW0Aji42K_Q2JvW3khh-4g/edit" rel="nofollow noopener noreferrer" target="_blank">Florists</a> <a href="https://docs.google.com/document/d/1HRnZdk__RZ48nGBE0XTvE-p3spVISmWK3G8VHIONmrQ/edit#" rel="nofollow noopener noreferrer" target="_blank">Food retailers</a> <a href="https://docs.google.com/document/d/1F6MYmcP01WCMKyFrGRHmQ3Lc1Nxd-6nL47zHSuwB9PI/edit#" rel="nofollow noopener noreferrer" target="_blank">Furniture</a> <a href="https://docs.google.com/document/d/1gmuBvaifOMjSEFOaFGTZfk3Es6KJKXg9V9OyJAFQmdg/edit#" rel="nofollow noopener noreferrer" target="_blank">Garden Centres</a> <a href="https://docs.google.com/document/d/1VGwv2zAQUJdNTySNffsps-QGo8fMEkd4aCgy_3LMLdw/edit#" rel="nofollow noopener noreferrer" target="_blank">Gifting retailers</a> <a href="https://docs.google.com/document/d/1ybCAtl_g8Nhl45L1qclgtYE7scEc1IkyeeDziReKdt0/edit" rel="nofollow noopener noreferrer" target="_blank">Gyms</a>

<a href="https://docs.google.com/document/d/12858OUL0Wsayu5pYi_QMa38tCnnmnnG-IWw3vP4hS_o/edit#heading=h.15rlag72aa85" rel="nofollow noopener noreferrer" target="_blank">Homeware</a>

<a href="https://docs.google.com/document/d/1Yb69eRVn7DHGv-hBrmfAuREOZ5mv2zlDHDuxhuMvX_g/edit" rel="nofollow noopener noreferrer" target="_blank">Hotels</a>

<a href="https://docs.google.com/document/d/1wjS9YOUcPcgBByu8Ir46_eFcfw_8fBLagkNCpHMsnlA/edit#" rel="nofollow noopener noreferrer" target="_blank">Jewellers</a>

<a href="https://docs.google.com/document/d/1gCRbJfVEKAB6yNX5DTDOrOrS1wuPSe-e7GmsD_QtqPg/edit" rel="nofollow noopener noreferrer" target="_blank">Leisurewear and accessory retailers</a> <a href="https://docs.google.com/document/d/1S1VzVSB05QafSsJIkm-VHJhkdRlD7grOTAT6E34RNf4/edit" rel="nofollow noopener noreferrer" target="_blank">Market traders</a>

<a href="https://docs.google.com/document/d/1xcsSYECkgZQHXhi7zPacypjPhF_N7865TJyg0Go_an0/edit#heading=h.l7tc06b8ofm" rel="nofollow noopener noreferrer" target="_blank">Restaurants</a> <a href="https://docs.google.com/document/d/1Shpcm9FYydcpWABacm4cquyweBX2PAkYgkI-uAzSGx4/edit" rel="nofollow noopener noreferrer" target="_blank">Shopping Centres</a>

<a href="https://docs.google.com/document/d/1i-rOGX0i8ftXm9Sj1HxvzQBKhzRvux0B_HAEZfroEzY/edit#" rel="nofollow noopener noreferrer" target="_blank">Theatre and music venues</a>

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See what works best on social media for your type of business or organisation across any sector

Social media training guides for sectors