It’s no secret that every business struggles to keep up with Facebook’s ever-changing algorithm. Just when you think you’ve nailed it and you’re seeing engagement on your posts, Facebook switches up their rules again.
At the moment, Facebook is determining which posts to display on users’ timelines by the quality of the comments and interactions or engagement. This means you need to engage your followers in a meaningful conversation in order to be viewed more favourably by Facebook.
Try engaging your followers by asking questions about the service or product your business offers; enquire after your audiences’ views on trends, or ask them to share their experiences with your brand.
The more detailed their responses, the more favourably Facebook will treat your content. Make sure that you respond to comments and messages in a timely manner, too.
The top ten ways to get your posts seen on Facebook:
Go behind the scenes
Show your brand’s personality
Measure your posts' performance and reproduce what works
Share your followers' content
Keep your posts simple
Use a consistent voice and post useful content
Celebrate your customers