If you're new to Tweeting, there are a few simple rules to follow:
You’ve only got 280 characters to portray your message so make sure you do it in a punchy enough way to grab people’s attention.
Interact with your followers.
Twitter is the perfect place to interact with everyone who follows you. They follow you for a reason and if they ask you a question, don’t be afraid to answer it.
Don’t be scared to be out there.
The most powerful brands on twitter are ‘out there’. Don’t be afraid to be seen as sassy; this works on Twitter!
Don't over do hashtags #
Don't use hashtags when there’s no need for them. You should decrease your hashtag usage by 95%.