On social media it’s easy to get comfortable with posting the same type of content , which can get tedious for your followers.
Here are three ways you can stay relevant on your customers’ feeds:
Provide quick tips - you’re an industry expert, so share some helpful tips on how to use your product, service, event, etc and what problems they may solve. Consider doing a video to demonstrate, as this type of content is the most engaging, and will bring your business to life.
Offer something entertaining - a funny and timely post in your brand voice is something that your followers can share with their followers.
Keep your followers up to date - your audience follows you because they love what you have to offer, so keep them up to date with images of new stock, services, news, and/or events.