While Instagram used to display posts chronologically, they now share your content based on the following rules:

  1. Your relationship with the follower - if they have interacted a lot with your past content, they will be more likely to see your future content. 
  2. Interest from the follower - does the follower interact with similar posts and accounts?
  3. Recency of post - how long ago you posted vs the time the follower is scrolling through their feed. 

Here's how to ensure your posts are seen on Instagram: 

  1. Post consistently - this doesn’t mean you have to post every day, just make sure that it is consistent. So choose a time and day and stick to posting your content at that specific time. Set a reminder on your phone to give you a nudge.
  2. Engage with your followers - to get your posts seen by more people by engaging with your followers. Ask them a question like ‘What do you think?’ and reply to their comments. 
  3. Create purposeful content -  make your posts more about lifestyle and your brand values than trying to constantly sell or promote.

See how Papersmiths are engaging their followers below:

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