Did you know 46% of users will unfollow a brand on Twitter if they post too many promotional messages*? To avoid losing followers on social media, there are a few things you should avoid doing...
Don’t post too many promotional messages.
Find a balance of promotional posts, mixed with educational, and inspiring posts.
Don’t post irrelevant information.
Your followers don’t care what you had for dinner - match your posts to your audience and brand.
Don’t tweet too much.
35% of people will unfollow for this reason. Think about what you’re trying to achieve from each tweet.
Don’t ignore followers.
If a follower has taken the time to tweet you, be friendly and reply - you wouldn’t ignore someone if they spoke to you face-to-face.