Hashtags help Instagram users discover content and accounts to follow. The right hashtag, or combination of hashtags, will will help people find your content. 

Here’s a quick guide to making the most out of hashtags:

Do find out what hashtags are popular.

Do create your own hashtag to help people easily find your content. 

Don’t go overboard and use too many hashtags - we’d say use three maximum. 

Don’t use gimmicks such as #like4likes #follow me.

Here's how The White Company tags their photos:

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