An easy way to show off your lighter side and add a little fun to your posts, without having to put that much effort in, are GIFs.  They can be used to emphasise shorter messages and show off a little brand personality. 

Here's a great example from New Look about their 20% offer.

GIFs are eye-catching, so more likely to grab the attention of your audience.

Here is how to add a GIF to your tweet:

When you are composing a tweet, select the GIF button under the text box. A selection of GIFs will then appear for you to choose from.

Alternatively you can visit Giphy and search for a GIF that relates to your message.

Upload the GIF as you would a photo to your tweet and see how it resonates with your audience.

Remember to stay away from anything controversial or political, and just stick to adding GIFs to light-hearted and fun posts. 

Did this answer your question?