Could your business offer some great advice about your services or products? No matter what your business sector is, you are an expert in your field. It could be fashion, books, or cars. It doesn’t matter what it is, you know your business better than anyone else. And this should shine through in your posts.

The information you have on the tip of your tongue is interesting to your followers, so share it. Customers follow you on social media to find out more information about your industry and what you offer.

You know better than anyone the trends of your industry, the best selling items, or tricks to get the most out of your products. It may feel obvious to you but we bet it’ll be new and welcomed news to your shoppers.

And by helping your audience solve problems, you become a credible and trustworthy source of information. Answering your followers' questions enables you to create a sense of community around your brand.

Here’s how you can approach this:

  1. Think of a trend, best selling product or interesting fact about your business. Pick the first thing that comes to mind;

  2. Share it with your shoppers on Twitter;

  3. For extra impact, include a photo and tag in a shopper you know would find it interesting or a leader in your industry. If you have a great picture or video to go with it, share this on Facebook and Instagram too, using the fact/tip as a caption.

For example:

  • If you’re a gardening company, you could offer tips on how to plant seasonal vegetables;

  • Hairdressers could offer a step-by-step guide for creating a certain style;

  • Restaurants could offer top tips on how to create a dish on their menu;

  • Fashion stores could give tips on how to style their clothes.

Here's a great example from Next

If you’re not sure what your customers may want to know, ask them! Social media is all about creating a conversation around your business, so when in doubt ask.

Ask your audience questions too. For example, for if you owned a fashion store: “We’re loving the Christmas trend of velvet this year. It feels so luxurious, don’t you think @Shopper123?” Then include a picture of a beautiful velvet dress or velvet handbag.

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