By running a social media campaign, you can gain new followers, new customers, and create brand awareness. You don’t need an elaborate strategy or to hire an outside agency to achieve results - you simply need to ask your followers a question.
Here is our 5 step guide to running a social media campaign:
- Think of a question that relates to your business to ask your audience
- Answers need to be unique, so ask something about your customers
- Think of a simple hashtag that you can use to promote the campaign and that will help you easily search for customers getting involved
- Create a visual for your question - Canva is a great free tool you can use
- Repost the best answers from your audience onto your timeline to encourage others to get involved
- To amplify efforts, offer a prize for the best answer (you’ll need to be aware of the social media platforms' competition guidelines.)
Here’s an example we love from Long Tall Sally:
For other helpful tips on campaigns see: What to post on Twitter