The best things in life are simple, right? Adding a hashtag to your tweet can get it seen by hundreds more people and introduce new customers to your business.
There’s no need to spend hours creating your own hashtag or trying to find popular ones, just use the obvious. If you’re a cafe promoting your lunch menu, use #lunchmenu - it’s that easy. It can also be a good idea to hashtag your town.
Here is a great example of using obvious hashtags on Twitter by Bonmarche.
If you have time, check out this easy tool to find hashtags to use on your social channels.