Let's talk about GIFs.
Yes, we're excited too! GIFs increase brand recognition while showing off your lighter side. They can be used to emphasise shorter messages and show off a little brand personality.
Here's a great example from Tattly about their Christmas deadlines.
Why not try it out for yourself? Simply open a new tweet, and click on the ‘GIF’ box icon at the bottom of your screen (or at the bottom of the pop-up window if using desktop). Search for a GIF that relates to your message, click on it and post it! See how various GIFs resonate with your audience, and consider incorporating them into your strategy going forward.
Remember to stay away from anything controversial or political.