The more you talk to your customers, the more they get to know you. And the more your customers get to know you, the more they trust you and buy from you.
The best thing about social media is that you don’t need to wait until your customers come into your store to talk to them - you can reach them 24/7 with the tap of a button.
By talking to your customers, you are able to turn a ‘casual buyer’ into a loyal customer. What’s more, in a Gensler brand engagement survey, 94% of people said they would be highly likely to recommend a brand they were emotionally engaged with - bingo, even more customers!
For other useful tips for engaging with your customers, see: How to deal with customer service enquiries on Twitter, and What is Facebook Messenger?