With all the changes on social media recently, it’s a good time to give your accounts a spring clean.

We’ll start with Facebook:

  •  Change your cover photo - when was the last time you changed your cover photo? It’s the first thing a potential customer sees, so make sure it portrays your business. You can make a cover image using Canva, a free, easy to use design tool.
  •  Review your ‘About’ section - is all of the information correct?
  •  Update the call-to-action button - business pages feature a call-to-action button to the right-hand side of the page such as ‘Learn more’ or ‘Sign up’, could yours work harder? Play around with what call-to-action you could use here. 

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