With all the changes on social media recently, it’s a good time to give your accounts a spring clean.
We’ll start with Facebook:
- Change your cover photo - when was the last time you changed your cover photo? It’s the first thing a potential customer sees, so make sure it portrays your business. You can make a cover image using Canva, a free, easy to use design tool.
- Review your ‘About’ section - is all of the information correct?
- Update the call-to-action button - business pages feature a call-to-action button to the right-hand side of the page such as ‘Learn more’ or ‘Sign up’, could yours work harder? Play around with what call-to-action you could use here.