Your Instagram should showcase your business in a creative and fun way. Today, let’s do some housekeeping to spruce up your Instagram profile.
Revamp your bio: The only place you can feature a clickable link on Instagram is your bio, so use it wisely. Get creative and send people to a more targeted location other than your homepage, like a list of feature products, your most recent blog post or a seasonal campaign you’re running. You could always add a Link Tree which allows you to share multiple links via a landing page.
While you’re there, check that your bio still currently reflects what you or your business are doing. You can now add clickable hashtags and accounts to your bio too.
Clean your feed: Your feed should be curated and aesthetically pleasing. Delete photos that no longer fit with your theme, or those that didn't receive high levels of engagement.
Add hashtags: Did you know you can go back to older posts and add more hashtags to try and get more engagement on them? We like to use this tool to search for hashtags to use.