Sometimes we're too busy tweeting to notice that things on our profile might have gone awry or have become outdated. Keeping your feed fresh and up-to-date will demonstrate that you are active on your feeds.
Today, let's take some time to dust off your Twitter account. Here's three quick tips:
Update your bio - is it up to date? Check your links, keywords, and hashtags and make sure that your bio portrays your business accurately.
Change your pinned tweet regularly - look for tweets with high engagement and that portray your business well.
Switch up your cover photo - do you have a cover photo? When was the last time you changed it? You can make an attractive cover using Canva, a free, easy to use design tool. Think about making your cover photos consistent with the profile pictures on your other feeds, so they all have the a similar look and feel.