Here’s a great tip to increase engagement on your social media channels using the ‘A,E,I,O,U’ system.
‘A’ is for ask
We know that the best way to engage with someone is to ask a question. People like hearing what other people have to say. Did you know that 90% of consumers trust peer recommendations compared to just 33% trusting advertisements.
So, ask your customers what they think. Pick a product and post it to Twitter, Facebook, or Instagram and ask your customers what they think of it - try to be specific, for example: ‘What do you think of this colour?’ Remember to include #WDYT and we’ll share your content across our channels.
You can then repost your customers’ replies to your social channels to influence potential customers.
'E’ is for express
Express yourself or, even better, get your customers to express themselves. Customers often look at reviews, ratings, and testimonials before making a purchase.
Collect valuable content from your customers such as testimonials and reviews by asking your customers questions about your products, such as ‘Have you used this before?’, ‘What did you think of X’?. Remember to include #WDYT and we’ll share your content across our channels.
You can use the replies when you share the product to your social media channels in the future.
‘I’ is for incentivise
People like to play games, compete, and, most of all, win. You can satisfy your customers’ competitive spirit by running a competition.
The prize doesn’t need to be large, we’ve found that an item worth £10 - £20 works best and delivers fantastic results. Make sure you check out the social platforms competition rules before running one.
‘O’ is for Offer
The good old fashioned way to engage customers is to set up attractive offers such as:
- Dedicated time for your customers (for example, a Q&A)
- Free shipping
- Free item
- Exclusive deal
Of course the frequency and what you offer all depends on your bottom line, but a little can go a long way. It could be a discount code, a free item, or some of your time.
- Think of an offer that will reward your loyal followers.
- Post it to Twitter, Facebook or Instagram with information on how to redeem it.
- Keep a tally of how many people redeem the offer to see how well it worked.
‘U’ is for utility
Many successful campaigns use utility within their content, to create engagement - this means sharing content that is useful to followers.
This content could include tips, guides, blog posts, webinars, videos, infographics, courses and daily emails.
So, share your expertise with your audience!
For more great tips, take a look at How to stay relevant on your followers' feeds, and How to increase engagement on your social media posts.