Did you know that 60 percent of Instagram users say they discover new products on the platform?

This means Instagram is the perfect place to showcase your new arrivals or services. One key element to getting discovered by potential customers is using relevant hashtags.

Think of what hashtags your ideal customer would search for. If you’re unsure, take a look at the hashtags your competitors use, and go from there. 

Next time you upload a post, feature some new hashtags and see if you get more likes or comments. Remember that you can use up to 30 hashtags per post, so make them work hard for you.

Here’s an example from Keith Scarrott:


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