If you’re new to Twitter or if you have hit a creative block, the answer of what to post is actually closer than you think. 

Your customers follow you because they’re interested in your insider knowledge of your products and your brand. Try not to be too much about you and your business but more about where your shared interests lie so you can chat about the topics that resonate.

See how Farrow and Ball do it below by offering up their expertise:

For more great tips see Share your knowledge.

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