Did you know that more than half of adults do not trust a brand until they see “real-world proof” that the brand is keeping its promises? Having a strong brand personality can really help with this as it builds trust and familiarity.
To create long-lasting relationships with your customers, you’ve got to create a real human connection with them; we call this ‘conversational commerce’.
Social media is the perfect place to talk to your customers and show that you are real people, looking out for the best interests of your customers.
Why not upload a picture of your latest stock to Facebook, Instagram or Twitter and ask your customers what they think. Like and reply to their comments as you would do if they walked into your store.
See more tips on customer engagement here, How to make your social media posts more shareable and How to deal with customer service enquiries on Twitter.