Now, we know that you’re a dab hand at posting on Twitter, however have you considered exactly when you send your tweets out into the big, wide Twittersphere? Timing plays a big factor as it can help determine how many people see your post and how many people click on it (aka engage with your content).
What research generally shows is that diversity is best. Yes, posting during heavy traffic times will get you seen, but you may actually see more clicks when there is less traffic on your feed. Don’t worry, we’re not suggesting you only tweet in the wee hours. The takeaway here is that you should spread your efforts out for the maximum benefit, posting in both busy and quiet times.
To test the theory: plan out a day’s worth of tweets - start with five or so to begin with. Schedule your tweets for different times of the day, spreading them out with some to go out early morning, then around midday, then end of the working day, and some at night. Think of the times when you tend to check Twitter and go from there. Keep track of the timings that work for you, and replicate it.
Enjoy joining in with your local conversations, and use that to your advantage when engaging with your customers.