The smartest way to approach social media is to ensure you’re getting the greatest reach possible for the least amount of effort. This means making sure that as many people as possible see each of your tweets. 

A great way to do this is to tag people. 

Tagging people means including their Twitter name in your post (also known as a handle - this is displayed as @MaybeTech for example). When you do this, the tagged account gets a notification to read your tweet. Once they see it they can decide if they want to like it or (better yet), share it with their followers. In addition, people who are searching Twitter for that handle will see your message too. 

Here’s how you can do this:

  1. Figure out who you would like to tag. Pick either a shopper, a brand you work with, or an influencer in your field (a blogger, well known industry leader, or reporter, for example). For ideas on who to tag, check your ‘Who has influence’ report.

  2. Write the message as though you’re writing it just to them. Give them a question to answer or something to respond to, like you would in a conversation. 

  3. Make sure to include any relevant hashtags for extra impact. 

Here’s an example. Let’s pretend you own a bookstore and wanted to draw a local reporter’s attention to a great trend you’re seeing in your shop: “Hey @localreporter, did you know our sales of @MargaretAtwood books have gone up by 476% since #HandmaidsTale was released?” Easy, quick, and compelling.

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