Christmas is one of the most important times of the year for retailers. Here’s how to leverage this key time of year even more. 

One of the best ways to do this is to make Christmas shopping easy for your customers. Try sharing a mini gift guide each day for a week - highlighting the best gifts for your various types of shoppers. 

For example, if your shop sells gifts and homewares, you can share the best gifts for Mums, the best gifts for your boss, the best gifts under £10, the best gifts for grandparents, the best gifts for someone who has everything… the list is endless. 

This is an easy Christmas win on social media. 

Here’s an easy way to promote the great things you offer via social on a daily basis:

  1. Pick an item from your store that is a great gift for a particular audience and take a photo of it.
  2. Post the photo with a description of who this item is for and why it’s great for that particular audience.
  3. Pick a new item and new group that item is perfect for each day. 

For example, if you have sell beautiful tea sets, you could write: “Looking for the best gift for your kids’ teachers? This tea set from @whittarduk is our most popular and a great gift. #GiftGuide”. Make sure to include the link. 

For more great tips see Asking your customers to share their purchases and Invite your audience for an exclusive peek behind the scenes.

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