Local marketing can sometimes be forgotten when we have access to any customer in any country on the internet, but it's more important than ever.
Local customers are the most loyal and make up most of your physical footfall, so are well worth nurturing. Here are some ways that you can tap into your local community on Twitter:
- Connect with other local business on Twitter and get involved in discussions - does your town have a local weekly ‘hour’ that you can join?
- Find local #hashtags to use to amplify your content – for example, #TownName
- Follow local radio shows, thought-leaders and inspiring people in your community
Using your new connections, make sure to engage with the content you feel will be useful for your lovely locals.
See Engage your followers for more tips.