How old are your customers? What social media channels do they use the most? What content do they like and share the most?

By asking yourself these questions you can create content that resonates with your audience and get better engagement on your social channels.

To learn more about your followers and their interests, try the following:

  • Visit your Twitter analytics page.
  • Take a look around the page (there's loads of useful insights here).
  • Click on the 'Audiences' tab found in the navigation bar at the top.
  • Explore what your followers’ interests are and how you can tap into them.

From this, you can respond accordingly and ensure that the content you are posting is targeted to best capture your followers’ interests - and you should see an increase in engagement!

For more tips, see How to increase your Twitter following and What to post on Twitter.

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