Social media algorithms that determine how your posts are served to your followers are always changing; the most recent change comes from Instagram.  

Instagram now serves your content based on the following rules:

  1. Your relationship with the follower - if they have interacted a lot with your past content, they will be more likely to see your future content. 

  2. Interest from the follower - does the follower interact with similar posts and accounts?

  3. The timing of your post - how long ago you posted vs the time the follower is scrolling through their feed. 

Try it for yourself: Test out which time works best for you to post content. Try mid-morning, late afternoon and evening and see which post gets the most interaction. This will determine which is the best time for you to post your content and receive maximum engagement. 

For more great Instagram tips see How often should you post on Instagram and 3 quick Instagram tips.

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