Facebook favours content that sparks genuine conversations and brings people closer together.
Active interactions will push your content further up your customers timeline and get it seen by many more people.
Here’s what an ‘active’ interaction is:
When you create your Facebook posts encourage your followers to perform an ‘active’ interaction such as answering a question, enticing a reaction, tagging in friends or sharing the post - or all of these.
Why not upload a picture of video of a new product or best-seller and ask your customers what they think? Reply to each comment with thoughtful response and spark a conversation that will begin to build your relationship.