Crafting the perfect message to send to your customers can be tricky. If you write too much you’ll lose interest very quickly, but if you write too little you might not get your message across. 

We’ve sought out research on what makes the ideal post length on each channel, this is what we found:

Facebook: Posts with 80 characters or less receive 66% higher engagement.

Twitter: Tweets containing less than 100 characters receive 17% higher engagement. 

Instagram: Captions can be up to 2,200 characters. The most compelling captions add value to a post.

Try sticking to the recommendations above when you write your next post and see if you get any more engagement than your other posts. 

For more useful tips, see also Be picky about what you share.

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