Instagram allows users to re-share content to their stories. Meaning, if your content inspires your followers and they share it, it can be seen by many more potential customers.
“When you come across something in your feed that inspires you — like a post from a friend raising money for a cause or a photo of a new design from your favourite brand — you can now quickly share that post as a sticker to your story for your friends and followers to see.” - Instagram
See how this could work for your business below:
People viewing your follower's story can then click on the stickered post to be taken directly to the post in your feed, where they can engage with it. Additionally, if your follower tags your account in their story, you will receive a message notifying you of the tag, and may then re-share their story on your own page. Simple, quick, and effective!
For more tips on all things Instagram, check out How to master Instagram Stories, and How often should you post to Instagram stories?