You can build an active community of online customers with frequent and innovative interaction on social media.

An active community can help increase following and generate loyalty within your customer base.

If your customers are asking for advice or making a complaint, always reply swiftly and as if your customer had come into your physical store. 

Asking your customers their thoughts on your products or services will encourage them to advocate for your business and increase loyalty to the brand. 

Choose a product you’re thinking of stocking in another colour or a similar style, alternatively choose a service you’re thinking of introducing and ask your customers what their thoughts are. 

Thoughtfully reply to each comment as if the customer were giving you feedback in-store.

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