Did you know that 90% of people who read online reviews said that positive reviews influence their buying decisions?*
Testimonials are real, authentic pieces of product feedback that influence purchase decisions. By including these on your social channels you can convert more followers to paying customers.
Ask your customers what they think. It’s that easy. A simple ‘Have you tried this?’ or ‘What do you think of this <product>?’ can help you gather testimonials that you can then re-share on your social channels to influence others.
Shoppers hearing what real people think is very likely to influence their buying decision too.
Here is a great example from Bonmarche, where they have tweeted a testimonial from a customer.