Instagram recently announced ‘shoppable posts’ which means you can now sell your products via the platform. Up until now, the only way to include a link on Instagram was in your profile or via your story (but only if you have 10K+ followers).
So, it’s good news! Here’s what it looks like:
But, here’s the bad news:
At the moment the process is quite long winded to make your posts shoppable. However, once you’re set-up it becomes quicker to add the shopping icon and details so it’s worth struggling through their process.
If you’re interested in making your posts shoppable, Iconosquare have written a helpful guide featuring easy to follow steps. Have a read and set up your first shoppable posts.
Want to learn more about Instagram? See here: How often should you post to Instagram, and Here’s how to get your products discovered on Instagram.