Did you know 46% of users will unfollow a brand on Twitter if they post too many promotional messages*? To avoid losing followers on social media, there are a few things your business should avoid doing:

Don’t post too many promotional messages
Find a balance of promotional posts, mixed with educational and inspiring posts.

Don’t post irrelevant information
Your followers don’t care what you had for dinner - match your posts to your audience and brand. 

Don’t tweet too much
35% of people will unfollow for this reason. Think about what you’re trying to achieve from each tweet. 

Don’t ignore followers
If a follower has taken the time to tweet you, be friendly and reply - you wouldn’t ignore a customer if they spoke to you in-store. 

*Source: Social Sprout 

For more Twitter tips, see How to get 18% more clicks on Twitter, and Are you following Twitter etiquette?

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