Sometimes it can be hard to keep up with bigger companies when you’re an independent, but you can use it to your advantage.
Remember - people like to do business with people. By being an independent it gives you a prime opportunity to let your customers know who you are and share your passion for your products.
Shoppers love the unique things that independent retailers offer, so showcase what you offer in your social media posts.
Why not post an image of your favourite product you stock? Explain why you love it and ask your customers what they think too!
For more tips, also see Imagine being able to reach one billion people, A guide to taking photos for Instagram and Facebook, What’s your story? and Get involved locally.