In 2018 Instagram launched IGTV, Instagram's own video content hub which focuses on longer-form video content, with videos of up to a maximum of 60 minutes.

Videos are consistently the most engaging type of content on social media, so its a great tool to utilise for your brand.
IGTV gives everyone the ability to use videos in a different way than before and all in a vertical format. What’s great is that creating content for IGTV doesn’t have to be fancy - the low-fi focus of the platform means that there's a lower barrier of entry.
IGTV could be a place where your business hosts interviews, does product demonstrations or how-to’s.
Why not check out IGTV and think about ways it could work for your brand. You’ll find it by tapping the small TV icon next to your ‘share’ icon at the top right of your Instagram feed home screen.
This is where IGTV channels live, and where you’ll be able to watch content from people you follow, discover new videos, see your channel and upload your own IGTV videos.

For more brilliant Instagram tips, read How to master Instagram Stories and Inspire your Instagram.

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