Seek relationships, not followers on social media if you really want to create an online community around your business. 

It’s more important to have 50 followers who regularly engage with you and respond to your content than 10,000 that ignore you.

Here’s some tips on how to build relationships with your followers:- 

  • Always @mention people you reference in your social media posts
  • Answer questions customers ask
  • Reply when people @mention you or share your content
  • Don’t just retweet and like other people’s content; reply with a comment to start a conversation

Read more tips here, with Get more out of every tweet, and Who’s your tribe?

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