Instagram recently announced that it had reached one billion users. 

Whether you’re running a bricks-and-mortar business or an e-commerce empire, there’s an audience on Instagram that’s waiting for you. 

But how do you find it?

Think of your customers as ‘your tribe’. Start small, establish relationships, and engage with others one-on-one.

Next, use hashtags to attract relevant followers and potential customers. Hashtags act as a search function for Instagram, so think about what your ideal customer would search for and tap into that search term. 


  • Using relevant hashtags makes it easier for users to stumble upon your account. 

  • Posts that use hashtags get far more engagement. 

  • They’re easy to implement.

Try to use niche hashtags - for example, if you were a hairdresser instead of using #hairdressing - try #colouredhairgoals. The best way to find a niche is to explore hashtags on Instagram and see what sits best with your business.

For more great Instagram tips, also see How to master Instagram stories.

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