Recent changes to Facebook’s algorithm (how they decide what content to show in your followers’ feed) mean that your business needs to rethink how it engages with its audience.
Here are five tips on how to make sure your content gets seen:
Post relevant content:
Customers follow your page for interesting content from your business - educate them on your products, feature how-to posts and offer helpful insider tips around your services and products.
Facebook favours posts that have conversation around them. Try asking your customers what they think of your new products or your new window display with an image. The quicker you generate a reaction, the better the organic reach of your post.
Reply to comments:
If someone has taken the time to leave you a comment on a post, make sure you reply just as you would if someone had spoken to you in-store. This creates engagement on your post and shows Facebook that it is relevant to your audience.
Use photos or videos:
Another must is including an image or a video, people are much more likely to engage with a visual post. If you use video remember most people watch with their sound off so add short descriptive copy and calls to action.
Keep your posts bite-sized:
Your customers are busy scrolling through their friends’ posts, so make sure your post is to the point and grabs their attention to make them stop scrolling and read what you have to say.