It’s easy to set up your social media accounts, claim your business name and then forget to post regularly.
Staying active on your social media channels is vital if you want to build an engaged audience.
What does being active mean?
- Post on a regular basis, not necessarily every day, but create a regular schedule of when you will post.
- Engage with other businesses from your business accounts, sharing their content if relevant, and building relationships with them.
- Respond to people who comment on your posts. If they’ve taken the time to engage with you, reply!
Staying active means that the content you post is more likely to be shown to your existing followers, and it means that potential new followers can see that it’s worth following you.