When you’re trying to figure out what to share on social media, a winning strategy is to always go for quality over quantity. You need to be consistent on social media, but don’t simply put content out for content’s sake. 

The posts you’re sharing need to hit these three key points to resonate with your followers:

  1. Be relevant to your audience
  2. Be helpful
  3. Be entertaining

If you produce content like this, that your audience loves, your engagement will rise and your posts will be shown to more people! Win, win!

For more tips and inspiration, see "But I don't know what to tweet!" and Are you in a social media rut?

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