What does your business represent? Who are your people? What are your customers interested in?
“Instead of only using a hashtag to promote your business, create one that serves as a rallying cry or a badge of honor for a micro-community.” - Hootsuite
One of our favourite Instagram accounts that does micro-communities really well is Herschel Supply Company
They use #WellTravelled to show what the Herschel brand is all about and in turn they attract millions of travel photos from users around the world. This helps boost the organic reach of their brand, both directly and indirectly.
What hashtag could you use to promote what your business is about and connect your customers?