How is it possible that something as simple as a conversation - something we all have countless times a day - could be the most sophisticated marketing tool available today?

Forbes Magazine thinks conversational marketing is “set to be as big as the internet 20 years ago or the app economy a decade ago”.

At its heart, conversational marketing is exactly what you think it is; speaking with your customers. But as it is developed, conversational marketing allows retailers to not only engage with their shoppers but also with their shoppers’ friends. 83% of people trust recommendations of friends and family over any other source and 90% of people trust suggestions from family and friends. 

If you're a customer-focused marketer, chances are you're almost there.

We know that conversations drive shopping decisions. Shoppers ask their friends “What do you think?”, debate opinions, request reviews, get answers to questions, compare prices, and seek out opinions on social media.

So why not upload a picture of one of your products to social media and ask customers ‘What do you think?’ to start a conversation.

You may also find Start a conversation and Spark a conversation helpful when looking to start conversations online with your customers.

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